{2:35 minutes to read} Blogging, newsletters, and social media engagement are a critical part of building your Branded Expert status. These tools can do wonders to help expand your reach and keep you on the radar screens of those that are already familiar with you, as well as past and potential new clients. [...]
Content marketing (via blogs, podcasts, video, infographics, slides, etc.) helps you stay top-of-mind with referral relationships. When others share your content, they’re proactively recommending you. Offering premium content can also enable you to develop paying subscribers, getting you out of the hours-for-dollars rat race. And, content marketing remains a cornerstone for search engine optimization (SEO). [...]
{2:45 minutes to read} Generally speaking, people are happy to complain if they have a problem with a product or service. It’s human nature. Someone is far more likely to go out of their way to criticize than to endorse or compliment. Because of this, as a business owner, you have to take a proactive [...]
I learned the value of working on my business and not just in it from Michael Gerber’s book, The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do About It. I was then inspired by Tim Ferris to live a 4-hour workweek. But my business only took off when I forced myself (OK, was forced) to go on vacation. [...]
{5:25 minutes to read} Why are online ratings, reviews, endorsements, and recommendations something that you should be concerned about? If a potential client looks for you online, they’re going to look for you by name and profession or industry. If these potential clients see favorable comments, it’s one of the deciding factors as to whether [...]
Communities of customers or clients can be virtuous circles, growing themselves through a network effect. If you’re looking to scale your business and enjoy sustainable growth, forging and nurturing your customer community is worth the effort. Imagine if every customer or client brought you one more. […]
{3:40 minutes to read} A lead magnet, or ethical bribe, is used to entice a web visitor or prospect to provide your contact information (email address) so that you can add them to your mailing list. […]
{3:50 minutes to read} An ethical bribe/lead magnet is a resource that is offered on your website for free—valuable enough to the reader that they are willing to give their email address to get it. That being said, why would you use such a tactic? Well, if you’ve done word-of-mouth marketing online to gain a [...]
What’s the difference between reviews and testimonials? For now, let’s think of reviews as collected on third-party platforms (Google Reviews, Yelp, Zillow, TripAdvisor, Avvo) and testimonials as those collected directly by businesses. There are notable exceptions: LinkedIn enables you to collect and curate what it calls "recommendations." And you can collect reviews directly on your Facebook [...]
Influencer marketing typically refers to paying celebrity influencers -- those with large followings on social media, blogs, newsletters, etc. -- to promote your brand. However, research shows that micro-influencers -- those with 10,000 followers or less -- are actually even more influential. That is, a higher percentage of their following converts into clients or customers. Plus, these micro-influencers command [...]
Not all testimonials are made equal. Some reviews may be from raving fans, while others are just raving mad. Beyond questionable reviews, though, testimonials affirm your value in the voices of those benefitted by you. Testimonials most often come from clients, but colleagues can also edify you. Here are five types of testimonials you should [...]
{2:00 minutes to read} A professional bio is a critical component for business owners and entrepreneurs—especially those in professional services. Prospects, COIs, and referrals are Googling you, and it’s important to share your credentials, experience, and achievements via a concise format, i.e., your professional bio. A basic bio is standard, but you can enhance your [...]
Have you heard of the Golden Rule of Referrals? “The more you refer unto others, the more others will refer unto you.” Cross-marketing is one technique that makes giving and receiving referrals easier. Help your business — and your colleagues — gain more exposure, nurture more referrals and close more business with these four cross-marketing ideas. Read the whole [...]
{3:33 minutes to read} phoneBlogger.net has a detailed and well-oiled client onboarding process that starts with the end in mind—to create full engagement in our process and for clients to produce and distribute smart articles to their network. The onboarding process is a coordinated effort—and it works. […]
Why aren’t you being referred more? Well, do you deserve to be? Know of others who are referred a lot, but don’t deserve to be? Here are their secrets: the four C’s of "referability." Read the whole article on Forbes. Vikram Rajan, Co-Founder Telephone: (888) 952-4630 Email: Vik@phoneBlogger.net Website: phoneBlogger.net
{Read length: 7 minutes} Why do we showcase testimonials on our websites and other marketing? We all know that testimonials edify our credibility and trust; nowadays, this is called “social proof.” Of course, some use testimonials to “humblebrag” (y’know, to humbly brag about yourself – in this case, through a third party). Citing testimonials helps [...]
{4:45 minutes to read} We typically call the monthly email we send out for our clients a newsletter, but most times it’s actually a custom digest email of their blog articles. That’s by design, and there’s a lot that goes into each newsletter. Now, while a newsletter is a good vehicle to share content, we [...]
{3:45 minutes to read} In Part 1, I brought up several questions to ask yourself and any party requesting to share your articles on their blog or website. Below are some other ways in which your article may be shared that can present additional pitfalls. […]
{5:55 minutes to read} As I’ve mentioned before, if a visitor comes to your website who’s a potential client, and they don’t find the information they’re looking for, they’re likely going to go searching the Internet for somewhere else to find it. You can just assume that. Don’t send visitors away from your website! Asking [...]
{2:50 minutes to read} You’ve done a great job writing blog articles that others find informative and interesting—so much so that others want to include your content on their site. On the surface and in practice, most of the time, it’s a great idea, but sometimes it may not be. Ask yourself these questions: [...]
