phoneBlogger.net is in the process of rolling out a new article template across the company. The revamp creates a standardization across the client base. For that reason, the new article template has a set of standards with a checklist – built right into the template – so clients can see it. It also serves as [...]
In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work. Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of [...]
In April 2014, I was selected to be the (youngest ever?) next “Counselor-in-training” with SCORE, the business counseling non-profit funded by the U.S. Small Business Administration. As soon as 1 of the NYC SCORE Counselors read my bio, she recommended me to speak with 2 of her clients, both involved in legal services. I met [...]
Every service phoneBlogger.net provides is designed to have people become aware of you, and then be consistently reminded of you. The frequency and number of social channels to which we syndicate and cross-promote your blog articles is because no one will notice or pay attention to all of it. People will only notice some of [...]
Nothing can ever replace your personal touch & outreach to colleagues. phoneBlogging is an efficient way to stay top-of-mind, break the ice & inspire questions/conversations. However, there are at least 4 LinkedIn tasks that only you can do – not pB, your partner, associates or assistants. These 4 only take minutes every day, and can [...]
A fairly recent “enhancement” on LinkedIn Groups is causing a bit of a tissy amongst members, as some posters to Group Discussions are all of a sudden getting notices that their discussions have been temporarily placed into “Moderation” across all groups. (Copy of an actual notice at the bottom of this article). This is a [...]
In my last post I described the first 2 steps to making the most out of the phoneBlogger.net process, some best practices for organizing your thoughts & some tips about what your posts should look like. This time I’d like to focus on the power of personality, stories and anecdotes in the blogging process, as [...]
As our client, phoneBlogger’s standard practice is to promote your blog posts to your social media profiles and groups, generating new discussions. Discussions result in likes and/or comments within social networks, or directly on the blog post on your website. Responses can fall into one of 3 categories: 1. Positive or reinforcing of your point [...]
phoneBlogging is definitely convenient & addictive – but as my recent blog article points out – it’s not literally “off the cuff.” While it need not take much preparation or research, blogging should take a minute – a whole 1 (or 2) minutes – of thought. As you know, we put your articles on a [...]
Once you’ve made the decision to start authoring educational blog articles in order to boost your word-of-mouth referrals, you may find that some of the terminology is confusing at first – but knowing what it means can greatly improve your ability to maximize your site. For the purposes of this article we’re going to focus [...]
I am phoneBlogging this article. What does that mean? I am not actually typing these lines, but rather recording my thoughts so that someone else can then transcribe, edit and polish my words into a finished article. If I were to just speak “off the cuff,” I would have some difficulty keeping my thoughts organized [...]
I am often asked, “Why do my LinkedIn postings show up in some of my groups, but not in others?” To answer that, let’s look at the way groups work on LinkedIn. LinkedIn groups are formed by an individual or group of individuals who decide 1) whether they will moderate group discussion (e.g., filter anyone [...]
Google+ – like LinkedIn, Facebook and Twitter – is a social networking platform. Launched in June 2011 by the world’s most-used search engine, Google+ has become the second-largest social networking site in the world.* If your company already has a social media presence, you may be familiar with the concept of personal or professional “profiles” [...]
Who recommends you? Who do you recommend? On Pareto’s Principle alone, most likely more than 80% of your lucrative clients come from less than 20% of these Referral Relationships. What are you doing to nurture such cross-marketing? What if every 1 of your clients brought you 1 more client? That’s how we start the pB Intro [...]
Often the shoemaker’s son goes without shoes: Last year, we even fell out of the habit of blogging. So we took our own medicine: The 1st secret to our phoneBlogging system is Sustaining Scheduled Sessions. The 2nd is using our Blog Brainstormer, available at BrandedExpert.com; there are now 26 ideas there. There will be 27 [...]
Quite often a client or prospective client will ask, in one form or another ,”What does it take to make my professional practice successful?” What they are typically defining “successful” as is making a living at it. Below is my response to a Family Mediator client, and although it’s written with a Mediation practice in [...]
Have you been procrastinating on a great book idea? Have you gotten around to outlining its chapters, its main points? That’s the first step. Then, there’s a simple way to have the book practically write itself. Authoring a book brands you an expert. TV, radio, print media & blog interviews – and speaking invitations – [...]
Recently, LinkedIn rolled out a new feature meant to showcase the different skills of its members called “Endorsements.” Ever since, connections have been actively encouraged to endorse their colleagues via pop-up boxes that allow users to endorse en masse. People quickly began to question the validity of such endorsements considering how effortless it is to [...]
Want new… what? Clients? Referral sources? Followers? Blogging is a means to these ends, but only when readers lead to new readers (via Forwards, Shares, Likes, or when printouts are handed to others). Here are 5 ways to get new readers to get new readers to get new… 1) Trending topics How can you relate [...]
So why would you consider writing a blog post instead of an article? What’s the difference? Blogs are social. Although a blog post is essentially a short article, one way they differ from typical online articles is that they often present the reader with the ability to leave a comment and thereby welcome the reader [...]
