Videosocials co-founder, Mark Bullock, talks about a video that a member recorded recently that he thought was brilliant. In the video, Yifel He, applauded his colleague who made a big career move similar to the move he made earlier in his career. Watch the video to learn why Mark thought it was so brilliant and [...]
As business professionals, we know that we should be doing a whole lot of things to promote our business like creating videos, creating blogs, posting on social media, and emailing newsletters. Co-founder and COO of Videosocials.net and phoneBlogger.net, Mark Bullock, explains how Videosocials helps us all get it done. Mark Bullock (631) 754-0800 Mark@phoneBlogger.net phoneBlogger.net [...]
Mark Bullock, COO of Videosocials.net and phoneBlogger.net, explains why guest events are the best way to check out Videosocials with zero pressure. Videosocials is an inspiring, supportive community where members create video content together - “fun and DONE!” Mark Bullock (631) 754-0800 Mark@phoneBlogger.net phoneBlogger.net Videosocials.net
Videosocials.net and phoneBlogger.net Co-Founder, Mark Bullock, praises Videosocials members for seizing the moment in the wake of the Coronavirus pandemic by providing inspirational and valuable video content to their communities. During this period of social distancing and isolation, it is important to remain engaged, socially and professionally. Video interaction is proving to be essential. Mark [...]
{3:15 minutes to read} The start of a new year is a great time to get back to basics. In the marketing world, that means asking ourselves: What are our goals? How do we reach our targets? What are we intending here? What are our basic tenets — these authentic aspects of marketing? Authentic Marketing [...]
{2:30 minutes to read} Business is good. And then, business slows down. How can you become, and most importantly, stay a dominant force in your market segment? […]
{3:40 minutes to read} There is a classic idiom about the structure of a 3-legged stool. Your business can be compared to that 3-legged stool. How? A stool isn’t a stool if it only has one leg. Even with two legs, it’s precarious and unstable at best. The third leg is what provides the [...]
Why do testimonials work? The more raves we see and hear about someone, the more we feel like we know, like and trust them. […]
In a previous article, I explored the top overlooked benefits of getting testimonials. But it’s often better to give than to receive. You may be surprised by all your business can gain simply by giving someone a testimonial. […]
{2:35 minutes to read} Blogging, newsletters, and social media engagement are a critical part of building your Branded Expert status. These tools can do wonders to help expand your reach and keep you on the radar screens of those that are already familiar with you, as well as past and potential new clients. [...]
{2:45 minutes to read} Generally speaking, people are happy to complain if they have a problem with a product or service. It’s human nature. Someone is far more likely to go out of their way to criticize than to endorse or compliment. Because of this, as a business owner, you have to take a proactive [...]
{5:25 minutes to read} Why are online ratings, reviews, endorsements, and recommendations something that you should be concerned about? If a potential client looks for you online, they’re going to look for you by name and profession or industry. If these potential clients see favorable comments, it’s one of the deciding factors as to whether [...]
Communities of customers or clients can be virtuous circles, growing themselves through a network effect. If you’re looking to scale your business and enjoy sustainable growth, forging and nurturing your customer community is worth the effort. Imagine if every customer or client brought you one more. […]
What’s the difference between reviews and testimonials? For now, let’s think of reviews as collected on third-party platforms (Google Reviews, Yelp, Zillow, TripAdvisor, Avvo) and testimonials as those collected directly by businesses. There are notable exceptions: LinkedIn enables you to collect and curate what it calls "recommendations." And you can collect reviews directly on your Facebook [...]
Influencer marketing typically refers to paying celebrity influencers -- those with large followings on social media, blogs, newsletters, etc. -- to promote your brand. However, research shows that micro-influencers -- those with 10,000 followers or less -- are actually even more influential. That is, a higher percentage of their following converts into clients or customers. Plus, these micro-influencers command [...]
Not all testimonials are made equal. Some reviews may be from raving fans, while others are just raving mad. Beyond questionable reviews, though, testimonials affirm your value in the voices of those benefitted by you. Testimonials most often come from clients, but colleagues can also edify you. Here are five types of testimonials you should [...]
{2:00 minutes to read} A professional bio is a critical component for business owners and entrepreneurs—especially those in professional services. Prospects, COIs, and referrals are Googling you, and it’s important to share your credentials, experience, and achievements via a concise format, i.e., your professional bio. A basic bio is standard, but you can enhance your [...]
Have you heard of the Golden Rule of Referrals? “The more you refer unto others, the more others will refer unto you.” Cross-marketing is one technique that makes giving and receiving referrals easier. Help your business — and your colleagues — gain more exposure, nurture more referrals and close more business with these four cross-marketing ideas. Read the whole [...]
Why aren’t you being referred more? Well, do you deserve to be? Know of others who are referred a lot, but don’t deserve to be? Here are their secrets: the four C’s of "referability." Read the whole article on Forbes. Vikram Rajan, Co-Founder Telephone: (888) 952-4630 Email: Vik@phoneBlogger.net Website: phoneBlogger.net
{Read length: 7 minutes} Why do we showcase testimonials on our websites and other marketing? We all know that testimonials edify our credibility and trust; nowadays, this is called “social proof.” Of course, some use testimonials to “humblebrag” (y’know, to humbly brag about yourself – in this case, through a third party). Citing testimonials helps [...]
