{Time to Read: 3.5 minutes} Recently I was helping a client get all of their “ducks in a row” for what will be a well-planned outreach to possible referral sources. They had decided to limit their outreach to people that could potentially have a synergistic working relationship with them. In preparation, my client created a [...]
{Time to read: 5 minutes} Back in October 2014, I presented a seminar series for the Metropolitan Black Bar Association (MBBA). While only 6 lawyers attended the 1st workshop, there were at least 4 happy lessons for me to learn, and perhaps for others to follow. The series was modeled after the ones I presented [...]
The phoneBlogger process is highly successful at starting conversations. At phoneBlogger, we have enjoyed watching as numerous clients have benefited from their blog posts striking a chord with their colleagues, affiliates, centers of influence & referral sources. This is often because the opinion or viewpoint expressed was either contrary to or progressive beyond the collective [...]
Nothing beats the written word to get attention. If someone refers a potential client, it is certainly not unthinkable to send an email or pick up the phone and say, “Thank you.” It’s personal, and shows the referral is appreciated. But how many people actually send a thank you note? Sending a handwritten note isn’t [...]
My recent article stressed the importance of building a bank of articles, so that blog publishing and promotion can stay consistent, no matter what life or work roadblocks surface. In that article, we discussed the first 5 ways to build a bank of articles. Here are a few more examples: In the same manner, if you [...]
Why would you want to have a bank of articles for your blog? The short answer is that life happens: Vacations, sickness, family emergencies, unexpected car trouble, etc. Things happen everyday that can prevent us from keeping our schedules on track, or that interrupt our flow. When these challenges come up, if you have no [...]
I just answered a HARO inquiry (ask me what that is). So I’m turning my email into a blog article (there’s a hint). This was my answer: Hi Cindy, every lecture or presentation should lead to more speaking engagements using 3 sentences: 1) “I can go into more detail on this topic in future seminars here.” 2) “If [...]
When you go to a conference or a networking event, do you find yourself congregating with your partners, colleagues, associates & friends? Stop… and get to work. I was just at the Michigan State Bar Association annual conference: I am on the team helping to onboard their members onto their new lawyer portal, like its [...]
The goal is always to capture the interest of the reader, to hook them and get them to read and share, but how do you pull that off? How do you make it concise and catchy, and if possible, informative and entertaining. Here are 5 techniques that we use to create a blog title that [...]
Did you know that 86% of people searching for products and services they don’t regularly use, like legal or financial services, will first search online, usually with Google? That’s before they ask their friends and colleagues for a referral! Even if a curious consumer is not looking to contract a professional service provider, they are [...]
phoneBlogging : gerund \ˈfōn-ˌblägiŋ\ : the process of transforming a telephone-based audio recording into an edited article, optimized for website blogs. Ok, fine, we made that up: But did we really? Telephones have been around since 1876. Audio recordings may even pre-date Edison’s 1878 invention. While blogs began around 1999, journals of personal & professional [...]
I recommend using excerpts for one purpose: To drive everyone back to the blog itself. Excerpts enable visitors to skim through for articles of interest. If we didn’t use the “excerpt” method on the blog listing page (where blogs are displayed sequentially), visitors would be scrolling down the page for days, which they simply won’t [...]
You can use this “power trick” to grow VIP relationships – with referral relationships, media contacts, program directors, and even potential clients. It can also be used to drive targeted traffic back to your website. It works best after you’ve been blogging consistently & active on social media for a while (that’s how phoneBlogger.net gives [...]
I recently received an invitation to an event which – due to its lack of information, polish and professionalism – made me question if I was the intended recipient. While many mistakes were obvious to me as the reader, essential yet missing components may not have been so obvious to the sender. Keep these tips [...]
How many times do you check your LinkedIn or Facebook during the day? And how often do you check your email? Despite all the social media hype, studies continue to show the greater efficacy of email newsletters. Sent via platforms like Constant Contact, you can track the results like: Who opens your email Who clicks [...]
One of phoneBlogger.net’s best practices when editing your articles is to begin with a strong opening sentence (just like this one). Doing so meets 3 key objectives: 1. To give the reader an immediate and more in-depth idea of what the article will be discussing, beyond what the title provides. Articles typically conclude with one [...]
phoneBlogger.net is in the process of rolling out a new article template across the company. The revamp creates a standardization across the client base. For that reason, the new article template has a set of standards with a checklist – built right into the template – so clients can see it. It also serves as [...]
In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work. Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of [...]
In April 2014, I was selected to be the (youngest ever?) next “Counselor-in-training” with SCORE, the business counseling non-profit funded by the U.S. Small Business Administration. As soon as 1 of the NYC SCORE Counselors read my bio, she recommended me to speak with 2 of her clients, both involved in legal services. I met [...]
Every service phoneBlogger.net provides is designed to have people become aware of you, and then be consistently reminded of you. The frequency and number of social channels to which we syndicate and cross-promote your blog articles is because no one will notice or pay attention to all of it. People will only notice some of [...]
