Dull Testimonials Are Crippling Your Marketing Strategy
Vikram Rajan2018-04-30T09:05:19-04:00Why do testimonials work? The more raves we see and hear about someone, the more we feel like we know, like and trust them. […]
Three Surprising Benefits Of Giving Testimonials
Vikram Rajan2018-03-27T07:45:53-04:00In a previous article, I explored the top overlooked benefits of getting testimonials. But it’s often better to give than to receive. You may be surprised by all your business can gain simply by giving someone a testimonial. […]
Why Online-Only Marketing is Not Enough for Professional Services
Mark Bullock2018-03-27T07:43:04-04:00{2:35 minutes to read} Blogging, newsletters, and social media engagement are a critical part of building your Branded Expert status. These tools can do wonders to help expand your reach and keep you on the radar screens of those that are already familiar with you, as well as past and potential new clients. [...]
Four Content Marketing Shortcuts: Results Without Crafting Content
Vikram Rajan2018-03-27T07:43:44-04:00Content marketing (via blogs, podcasts, video, infographics, slides, etc.) helps you stay top-of-mind with referral relationships. When others share your content, they’re proactively recommending you. Offering premium content can also enable you to develop paying subscribers, getting you out of the hours-for-dollars rat race. And, content marketing remains a cornerstone for search engine optimization (SEO). [...]
Online Ratings, Reviews, Endorsements, Recommendations, Testimonials, Oh My! How to Get Them
Mark Bullock2018-03-27T07:44:08-04:00{2:45 minutes to read} Generally speaking, people are happy to complain if they have a problem with a product or service. It’s human nature. Someone is far more likely to go out of their way to criticize than to endorse or compliment. Because of this, as a business owner, you have to take a proactive [...]
Go On Vacation: The Ultimate Business Strategy
Vikram Rajan2018-03-27T07:44:36-04:00I learned the value of working on my business and not just in it from Michael Gerber’s book, The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do About It. I was then inspired by Tim Ferris to live a 4-hour workweek. But my business only took off when I forced myself (OK, was forced) to go on vacation. [...]
Online Ratings, Reviews, Endorsements, Recommendations, Testimonials, Oh My!
Mark Bullock2018-03-27T07:45:04-04:00{5:25 minutes to read} Why are online ratings, reviews, endorsements, and recommendations something that you should be concerned about? If a potential client looks for you online, they’re going to look for you by name and profession or industry. If these potential clients see favorable comments, it’s one of the deciding factors as to whether [...]
How To Scale Your Customers And Clients Into A Community
Vikram Rajan2018-03-27T07:46:55-04:00Communities of customers or clients can be virtuous circles, growing themselves through a network effect. If you’re looking to scale your business and enjoy sustainable growth, forging and nurturing your customer community is worth the effort. Imagine if every customer or client brought you one more. […]
5 Ethical Bribes (Lead Magnets) to Use in Your Marketing Efforts
Mark Bullock2018-03-27T07:47:13-04:00{3:40 minutes to read} A lead magnet, or ethical bribe, is used to entice a web visitor or prospect to provide your contact information (email address) so that you can add them to your mailing list. […]
Lead Magnets & Ethical Bribes: Are You Using Them in Your Marketing Efforts?
Mark Bullock2018-03-27T07:47:43-04:00{3:50 minutes to read} An ethical bribe/lead magnet is a resource that is offered on your website for free—valuable enough to the reader that they are willing to give their email address to get it. That being said, why would you use such a tactic? Well, if you’ve done word-of-mouth marketing online to gain a [...]
Are Reviews Better Than Testimonials? New Insights For 2018
Vikram Rajan2018-03-27T07:48:13-04:00What’s the difference between reviews and testimonials? For now, let’s think of reviews as collected on third-party platforms (Google Reviews, Yelp, Zillow, TripAdvisor, Avvo) and testimonials as those collected directly by businesses. There are notable exceptions: LinkedIn enables you to collect and curate what it calls "recommendations." And you can collect reviews directly on your Facebook [...]
Top Seven Overlooked Benefits Of Testimonials
Vikram Rajan2018-03-27T07:48:39-04:00When was the last time you updated your website’s testimonials? Google and other search engines promote websites with frequent updates. Do you find the process awkward -- asking a client for a testimonial, following up to actually get it and then publishing it on your website? Read the whole article on Forbes. Vikram Rajan, [...]
Influencer Marketing You Can Afford: How To Convert ‘Likes’ Into Buyers
Vikram Rajan2018-03-27T07:49:07-04:00Influencer marketing typically refers to paying celebrity influencers -- those with large followings on social media, blogs, newsletters, etc. -- to promote your brand. However, research shows that micro-influencers -- those with 10,000 followers or less -- are actually even more influential. That is, a higher percentage of their following converts into clients or customers. Plus, these micro-influencers command [...]
Do You Have All Five Types Of Testimonials?
Vikram Rajan2018-03-27T07:49:27-04:00Not all testimonials are made equal. Some reviews may be from raving fans, while others are just raving mad. Beyond questionable reviews, though, testimonials affirm your value in the voices of those benefitted by you. Testimonials most often come from clients, but colleagues can also edify you. Here are five types of testimonials you should [...]
Does Your Bio Inspire Prospects to Want to Work With You?
Mark Bullock2018-03-27T07:49:54-04:00{2:00 minutes to read} A professional bio is a critical component for business owners and entrepreneurs—especially those in professional services. Prospects, COIs, and referrals are Googling you, and it’s important to share your credentials, experience, and achievements via a concise format, i.e., your professional bio. A basic bio is standard, but you can enhance your [...]
More Than Four Cross-Marketing Techniques To Increase Referrals
Vikram Rajan2018-03-27T07:50:25-04:00Have you heard of the Golden Rule of Referrals? “The more you refer unto others, the more others will refer unto you.” Cross-marketing is one technique that makes giving and receiving referrals easier. Help your business — and your colleagues — gain more exposure, nurture more referrals and close more business with these four cross-marketing ideas. Read the whole [...]
phoneBlogger.net—WAY More Marketing Than Just Content Marketing
Mark Bullock2018-03-27T07:51:00-04:00{3:42 minutes to read} As a phoneBlogger.net client, there are many value added features that innately come with content marketing. Built-In Features of phoneBlogger.net’s Content Marketing: […]
Are Your Online Properties a Hacker’s “Dream”? Protect Yourself Now!
Mark Bullock2018-03-27T07:52:29-04:00{4:25 minutes to read} Hacking and Internet intrusion is on the rise. Issues are occurring in websites, social media, and even in some email systems. It is incredibly important to take serious and consistent steps to ensure that your online properties (Facebook, Google+, LinkedIn profiles, newsletter programs, website and/or blog) are protected to the greatest [...]
Help Us Help You…More
Vikram Rajan2017-06-23T15:12:21-04:00Every Monday morning, your dedicated phoneBlogger.net team huddles on a conference call reviewing what I call the “Vital Signs” for each client. The “vitals” include: when your latest blog article was published, where it was promoted, the date of your latest newsletter, the upcoming step of your upcoming article, your idea bank & approved article [...]
phoneBlogger.net’s Onboarding Process: A Springboard to Word-of-Mouth Marketing Results
Mark Bullock2018-03-27T07:53:20-04:00{3:33 minutes to read} phoneBlogger.net has a detailed and well-oiled client onboarding process that starts with the end in mind—to create full engagement in our process and for clients to produce and distribute smart articles to their network. The onboarding process is a coordinated effort—and it works. […]