{2:10 minutes to read} The utmost desire to sell your services (whether it’s in your clients’ best interest or not…) often results in a muddled marketing strategy; as this approach may be perceived as contrived and/or inauthentic. By contrast, authentic marketing represents your true nature and beliefs along with the eagerness to share useful and [...]
{2:40 minutes to read} Content marketing has its own dictionary — blog post, social media post, and e-newsletter just to name a few. The what and the why for each vary and have different purposes along the marketing trajectory — a spectrum that starts with the creation of content, then the publication of content, and [...]
{3:15 minutes to read} The start of a new year is a great time to get back to basics. In the marketing world, that means asking ourselves: What are our goals? How do we reach our targets? What are we intending here? What are our basic tenets — these authentic aspects of marketing? Authentic Marketing [...]
{2:30 minutes to read} In the video above, we mention a few of the statistics below (#1-12). Check out some of the additional statistics (#13-16). Were any of these a surprise to you? 1. 92% of global customers say they trust user-generated content and word-of-mouth recommendations more than they trust advertising. (Neilson) 2. 81% of US respondents [...]
{3:10 minutes to read} Content marketing has myriad definitions; but in essence, it encompasses information that readers would like to consume online. phoneBlogger has been helping clients with their content marketing efforts for nearly a decade, and we are excited to be experimenting with a new offering with tremendous potential. For content marketing to be [...]
{2:15 minutes to read} RecommendedAuthors.com, a site created and managed by phoneBlogger.net, is a showcase for our clients’ work. Initially, it was designed to show prospective clients the types of services that phoneBlogger provides, but it has recently been revamped with a new look on a more mobile-optimized Wordpress platform. phoneBlogger.net has worked with hundreds of [...]
{2:30 minutes to read} Consistent, educational, (and non-self-promotional) newsletters are an integral part of your online marketing strategy. One of the initial challenges for many entrepreneurs is building a mailing list. Where Do the Email Addresses Come From? Your Email Program An obvious place to start is your email program: Outlook, Gmail, Thunderbird, etc. Many [...]
We are pleased to share this article by guest author David M. Grant President, GrantPR, Inc. Ever since the Supreme Court ruled that professional service firms cannot be precluded from engaging in marketing, more and more attorneys have been hiring public relations firms. […]
{2:35 minutes to read} An important component to any marketing strategy is establishing your online presence. If you are getting started with your marketing budget, there are a lot of free social media platforms and low-cost marketing channels to consider. Note: A social media presence does not replace connecting in person, yet it does [...]
{2:30 minutes to read} When considering what content to highlight both in newsletters and blog articles, remember that you are not just going after “new business.” It is equally important to provide information to individuals who could / would refer you business, and almost as important — pass your newsletter along to others! Newsletter marketing efforts [...]
In many professional partnerships, one partner is more focused on sales and marketing. They're gregarious, social and outspoken, and they enjoy closing deals. (That's me.) Meanwhile, the other partner is more focused on operations and administration. They're detail-oriented and focused, and they enjoy efficiency. (That's my partner.) Business partnerships are like marriages: You both have [...]
{1:25 minutes to read} Blog article topics are inspired by questions, challenges, and relevant and recent information in our client’s specific fields of practice. Content marketing is distinct in that it provides useful information to specific audiences (clients, referrals, colleagues, etc). When brainstorming content ideas, it is not uncommon for client success stories to be [...]
Networking can help us in many different ways. Likewise, so can LinkedIn. But this article isn’t about how to use LinkedIn. Rather, we'll explore how LinkedIn helps us utilize our networks depending on what type of user we are. The Visitor Some of us are only visitors on LinkedIn. We don’t consider it our home. LinkedIn isn’t [...]
{2:30 minutes to read} Business is good. And then, business slows down. How can you become, and most importantly, stay a dominant force in your market segment? […]
{3:08 minutes to read} Clients may sometimes think that there is a magic formula to marketing — and if it works, then marketing efforts do not need to continue. This could not be further from the truth. Marketing is the lifeblood of any business. It’s like fitness — if you want to be healthy, lean, [...]
{3:40 minutes to read} There is a classic idiom about the structure of a 3-legged stool. Your business can be compared to that 3-legged stool. How? A stool isn’t a stool if it only has one leg. Even with two legs, it’s precarious and unstable at best. The third leg is what provides the [...]
Every marketing tool seems to have its naysayers: There are plenty who say advertising is dead, while others have wondered if blogging has given way to social media. Social media, all the while, has turned into an advertising platform for boosted, promoted and sponsored posts. […]
{2:45 minutes to read} If you own or work for a professional practice, you need to be active on LinkedIn and other social media platforms. Our clients know the importance of publishing blog articles, developing educational content, etc.—and those article signatures need to have your headshot. There’s a myriad of places in the professional world in [...]
Why do testimonials work? The more raves we see and hear about someone, the more we feel like we know, like and trust them. […]
In a previous article, I explored the top overlooked benefits of getting testimonials. But it’s often better to give than to receive. You may be surprised by all your business can gain simply by giving someone a testimonial. […]
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